August 20, 2019

Nearly 170 Millions Eyes Were On BGCSM This Weekend

On Saturday, August 17, over 3,000 Club members, neighborhood residents, and community stakeholders converged at the Dick & Sandy Dauch Campus for the unveiling of the newly reimagined Club.

The Reimagine Unveiling coincided with Big Sean’s 2nd Annual Detroit’s On Now (D.O.N.) Weekend drawing national media attention on the new Sean Anderson Foundation Content & Production Studio, Ponyride Co-working Space. Innovation Lab, and Self Care Room

Photo: Urban Content Studios/Westley Amica

The impact of this media coverage includes more than 60 articles reaching 168,157,053 unique readers across national media outlets such as The Associated Press, USA TodayBillboardDetroit Free PressDetroit News, HotNewHipHop, TheGrio, and UPROXX.

Photo: Urban Content Studios/Morgan McDonald

The weekend of events included two empowering days of fun, inspiration, and economic mobility carefully curated to help the community thrive in all aspects of their lives.

Sean Anderson Foundation’s “Detroit Block Party” and City Council President Pro Tem Mary Sheffield’s “Occupy the Corner-Detroit” brought a free jam-packed carnival, live performances, gaming stations, rides, and for all to enjoy.

Urban Content Studios/Darren Clark

On Sunday, Shawn H. Wilson, President and CEO of Boys & Girls Clubs of Southeastern Michigan moderated an insightful Mental Health Awareness Discussion with Big Sean, Dr. Jessica Clemons, Dr. Michael Eric Dyson, and Shaka Senghor. The discussion explored the narrative and stigma around mental health in the Black Community.

For those of you who missed out on the magic, check out our photo galleryto get a glimpse of what went down!


A special thank you to all of our early adopters who made the reimagining of the Dick & Sandy Dauch Campus possible!

David C. Dauch, Chairman & CEO, American Axle & Manufacturing, Inc.

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